These days it is hard to get attention AND retain it long enough to get your message across.

An explainer video does the job!   It is both brief and created with the specific purpose of explaining a product, service, or concept to your targeted audience.  Explainer videos can be live action (a real person in front of camera) or animated (fun!) or a combination of both.  They are often under 5 minutes in length with a majority around 2-3 minutes but some can be as long as 10 if your topic requires it.

Explainer videos have several benefits, including:

1.  Increased engagement: An explainer video can capture and hold a viewer’s attention more effectively than text or static images.
2. Clear communication: Explainer videos use visuals and audio to convey complex ideas or processes in a way that is easy to understand and remember.
3. Brand awareness: A well-made explainer video can help to establish your brand identity and create a lasting impression with your audience.
4. Increased conversions: By providing a clear and concise explanation of your product or service, an explainer video can increase the likelihood that viewers will take action and make a purchase or sign up for your service.
5. Cost-effective marketing: Creating an explainer video can be a cost-effective way to promote your brand, as it can be shared on multiple platforms and used in a variety of marketing campaigns.